Friday, January 23, 2015

Infiniti's Electric Plans Put On Hold

Infiniti is making headlines with cars like the GT-R powered 2014 Q50 Eau Rouge and 2014 Q60 coupe, but before all the performance machines, before Johan de Nysschen and Andy Palmer jumped ship, and before the new naming scheme, the luxury division of Nissan was working on the LE concept. 
A more luxurious version of the then-new Nissan Leaf. Over the years since the debut of the LE, Infiniti has moved its focus to growing the brand with more aggressive and better selling models leaving the electric concept to gather dust.
Now almost three years since it was introduced, USA Today has published a story saying that the project is now officially off the table. 
The news came from the preview event of the Q60 concept reveal at the Detroit Auto Show. Michael Bartsch, Infiniti’s vice president for the Americas, said the company needed “to be a little pragmatic.” A luxury version of the Leaf just isn’t a volume seller like Infiniti needs.
That doesn’t mean an electric powered Inifniti is completely out of the question, but expect Nissan to wait for improved battery tech, and expect the new car to be a bit larger to better compete with the upcoming 2017 Tesla Model 3. 

For now though, just expect more exciting volume models to come from the Japanese luxury brand.



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