Finally! After a long and drawn out process, the
corporate restructuring that brings full control of Porsche’s automotive
side under Volkswagen’s
control is approved and official. The deal sent 4.49 billion Euros and
one voting share of VW stock from VW and Porsche SE to Porsche AG, the latter item being simply a concession to avoid paying a load of taxes and was left out of VW’s press release.
This officially gives Volkswagen
AG 100 percent holdings in Porsche and effectively gives VW the ability
to do whatever it wants with the famed sports car builder. We have
already alluded to the possibility of VW overriding Porsche’s CEO and continuing on with the “Baby Boxster”
project that gained notoriety lately. That possibility was given more
solid ground with a statement released by VW CEO, Martin Winterkorn.
Winterkorn
was quoted saying “The path is now finally clear for a bright future
together. Even closer cooperation will enable us to significantly
strengthen Volkswagen and Porsche, and further expand the group‘s
product portfolio with fascinating new vehicles.”
You
see, it is that last section about bringing new models that really
drives home the possibility that VW may be about to force Porsche to
build a lesser-priced version of the Boxster.
We see that as making perfect business sense because if Porsche buyers
can accept a sedan and a pair of SUVs, why can’t they accept a
lower-priced Boxster?
Sometimes, trouble in business is purely a matter of an inefficient corporate set-up that drains money and resources and keeps a business from being as successful as it needs to be. Volkswagen satisfaction is without any doubt, but low prices Boxster version idea would work.
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