So much promise, yet not enough to back it all up. Such is the case with German automaker Melkus who has now filed for bankruptcy in a Dresden district court.
German press sources have told GTSpirit that sales of the Melkus R2000
have fallen short of the company’s 25-models-a-year target, thus
forcing the company to file for bankruptcy in a last ditch effort to
keep the company afloat, albeit barely.
Since the
company was relaunched in 2006, Melkus has produced a total of one model
- the RS2000. Not exactly the kind of business Melkus had hoped for
after six years of being in the business. Certainly, the car’s
combination of performance and price - the RS2000 has an output of 325
horsepower and is priced at close to $200,000 - is pretty insane,
especially considering the multitude of more powerful choices you can
have for that kind of money, but apparently it was not enough to warrant
any sales.
Melkus’ struggles appear to have come as a
result of overestimating the market with a car that doesn’t pack the
kind of punch warranted by its price. Now, it appears they’re paying a
pretty steep price for it.
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