The Europeans get all of the cool stuff first, as BMW allows them to rent various BMWs,
including M-Series models, hourly, daily, or weekly, as opposed to
shelling out the $40,000+ required to buy one. Well, after successfully
testing in the Euro market, BMW is finally bringing this system, called
OnDemand, to the U.S.
Initially, the U.S. Launch will
be isolated to only one dealership, BMW of Manhattan, and to one model,
the 328i. BMW of Manhattan will offer up a total of 100 328is
for people to rent to impress their boss, friends, or date. This system
is also great for fleet companies deciding if BMW is right for them or
prospective retain customers looking to take an extended test drive
prior to lumping down thousands of dollars. It is pretty safe to assume
that given this is the initial launch is in Manhattan, booking a rental
328i won’t be as simple as booking a Taurus from your local Avis
dealer.
Given this is all successful, we will see the
available lineup slowly expand. Some of the models to be added to the
available rentals include the new 7-Series, X5, X6, M3, and even the M5.
According to the report, however, to get premium rides, like the M3 and
M5, the renter has to go through a more rigorous qualification process.
Pricing
for renting the initial 328i will not be known until about August, but
you can rest assured that it will not be a $20 per day rental and we bet
insurance is not optional. We’ll update you once pricing is released on
this new system.
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