Saturday, June 25, 2011

Could Strikes Threaten The Launch Of The 2012 Chevy Sonic?

That’s exactly what’s happening, as workers for supplier LINC Logistics have voted to authorize a strike if a labor deal can’t be reached after five days of negotiations. LINC employees have been working at the plant without a contract since joining the UAW this spring, and the eighty-eight LINC staffers represent almost half of the non-GM employees at the plant. 

Chevrolet has gone to great lengths to remind buyers that their upcoming Sonic will be the only B-segment vehicle built in the United States when it launches later this year. They’ve even linked the subcompact’s genetic material back to their flagship Corvette, as a way of reminding buyers that the Sonic will be entertaining as well as economical. There’s a lot riding on this product launch, so the last thing that Chevrolet and General Motors need is a labor dispute at their Orion Assembly Plant, where the Sonic will be built.

A GM spokeswoman denied that a strike would impact the launch of the Sonic, which is scheduled to begin production in August. That assumes that the plant’s UAW workers would be willing to cross a picket line if a strike is called, something that unions typically frown on. We’re guessing the matter will be resolved before a strike is called, since the Sonic is too significant a product for GM to delay.

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