508 in China: an essential launch for the global success of 508 and for the image of Peugeot in China
A month and a half after the European launch crowned with success, surpassing sales objectives by 20%, the Peugeot 508 developed for the Chinese market and presented to the public at the 2011 Shanghai Motor Show ahead of its commercial launch.
Peugeot and the Shangai Motor Show: Launch of the Peugeot Chinese 508 & Cutting Edge Concept Car
Peugeot will launch at least one new model per year onto the Chinese market in the coming years with the aim to reinforce its presence in China, enhancing both its model range and quality to new levels within the world's largest car market. At the Shanghai 2011 Motor Show, Peugeot launches the 508 destined for the Chinese market and presents its cutting edge concept car, 100% designed in China.
This 508 launch is an essential launch for two reasons:
- Firstly, one 508 saloon in two will be manufactured and sold in China - one vehicle in three of all versions produced - for a provisional annual sales volume of 65 000 units in China for a full year.
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