With the 2012 London
Olympics closing with a tremendous bang over the weekend, the ceremonies
pretty much celebrated everything that is British. If we’re talking
about the term "British" in the context of the auto industry, you won’t
find anything more British than Rolls-Royce.
Having
said that, the British automaker was front and center during the
closing ceremonies of the Olympics, particularly three models of the 2013 Drophead Coupe,
which was the transport-of-choice for artists Jessie J, Tinie Tempah,
and Taio Cruz during their collaborative performance titled ’A Symphony
of British Music.’
More importantly, the three
Drophead Coupes sported newly-designed badges for the first time in the
company’s 108-year history. These new badges were designed by the
Rolls-Royce Bespoke Design Team and replaced the traditional double R-R
for the first time since the company started in 1904.
"I
am delighted that Rolls-Royce Motor Cars was invited to take part in
celebrating the success of the Games and it is appropriate that we
should recognise this occasion with a fitting tribute," said Torsten
Müller-Ötvös, Rolls-Royce’s Chief Executive, in a press release.
"These
unique cars were hand built at the Home of Rolls-Royce at Goodwood by
our dedicated and passionate workforce and the whole team can take great
pride in their part in making history for our company."
Each
of the three models were finished in an English White paint with the
company’s iconic Spirit of Ecstacy dressed in the Union Flag sitting
elegantly on the grille badge. Meanwhile, the self-righting wheel
centers have been scripted with the words ‘London 2012’ and surrounded
by the Olympic motto, ‘Citius, Altius, Fortius.’ Translated to English,
it means "Faster, Higher, Stronger." Inside, the steering wheel center
of the luxury car comes with a traditional laurel wreath and torch.
From
there, the cars also have unique tread plates with badges identifying
each model of their model designation. Only three units of this special
edition model have been built. Can you say ’ultra-exclusive’?
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